FREE: The Nine Principles of IMMEDIATELY EFFECTIVE Instruction

This is a book I wrote several months ago, and self-published over at It’s essentially my instructional design methodology; we needed to codify it in some fashion to help support several course and class design projects, and the book seemed like a natural way to do so.
Enough kind folks picked up the print or ebook edition that I was able to get some return off of the time needed to write the book. Now that that’s happened, I’d like to offer you a copy of the book at no charge.
Nine Principles of Immediately Effective Instruction – PDF
Nine Principles of Immediately Effective Instruction – EPUB
Note that these are revised somewhat, to correct errors found by early readers. The entire design approach was the result of more than three years of trial, study, surveys, and feedback from thousands of students in dozens of classes. It’s pretty solid stuff; we’ve been successful with it in a number of projects. I’m not saying it’s easy – designing anything around these principles requires a ton of work. But it has helped ConTech make some incredibly well-received courses. This is also the methodology that my In a Month of Lunches series is built around.
I’d love to hear what you think – drop a comment here, reach me on Twitter, or find me on Facebook. If you don’t already, I’d certainly appreciate a follow/like as well.

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I actually took the time to read your 63 page book which was an excellent read. As I was reading, I found myself saying “yeah that’ right” to things that as a professional student and instructor, I have encountered myself. As a professional instructor and future design professional, I completely agree with teaching only that which the student has come to learn – especially adult learners. Interestingly, you talk about the amount of space adult learners have in their brains to acquire new material. I also agree that adult learners immediately perform an analysis on how the information being taught to them is relevant either in life or most importantly in the work place. From your book I understood your underlying message is that design professionals and instructors should prepare and present information in the way that learners process and understand.


Another easy typo...On p. 48 you said "before they stop being
affected"...I think you meant "before they stop being
Loving the material, by the way!